spatial design
This Nike Showroom, located in the sport loving city of Pittsburgh, highlights the gold and black city-wide color scheme of their football, baseball and hockey teams.
Sport lines, a digital ticker and stadium seating design elements bring Sport into this space.
The hallway leading to product showrooms and the main initiative zone features dynamic seasonal storytelling on digital screens.
Nike Pittsburgh Showroom
Jersey inspired numbers call out key career dates and stats of Nike Athlete who bear the Product Room names.
Before Photos show a bland Nike Showroom not representing Nike Brand or Sport.
Nike Sportswear
Sport numbers representing footwear franchises and lace shoelace details reflect Nike Sportswear sport and culture.
The welcome area calls out the city, while sport lines on the wall reference Pittsburgh favorite sport- football.
Translucency and painted mdf materials tie to the footwear wall.
Global Showroom Direction