This Nike Showroom, located in the sport loving city of Pittsburgh, highlights the local team colors, gold and black. Pittsburgh is the only U.S. city where all major professional teams—the Steelers (NFL), Pirates (MLB), and Penguins (NHL)—share the same, city-wide color scheme.
Sport lines, a digital ticker and stadium seating design elements bring Sport into this space.
The hallway leading to product showrooms and the main initiative zone features dynamic seasonal storytelling on digital screens.
Nike Pittsburgh Showroom
Jersey inspired numbers call out key career dates and stats of Nike Athlete who bear the Product Room names.
Before Photos show a bland Nike Showroom not representing Nike Brand or Sport.
Nike Sportswear
Sport numbers representing footwear franchises and lace shoelace details reflect Nike Sportswear sport and culture.
Easyon innovation launch modular system
The welcome area calls out the city, while sport lines on the wall reference Pittsburgh favorite sport- football.
Translucency and painted mdf materials tie to the footwear wall.
Global Showroom Direction