event design
Nike Partner Summit
Rotunda Storytelling
Color palette makes for cohesive moments
Personal Sport Quotes from Partners
Event Tee and Badge
Immersive Sport Moments
Creative Direction:
Concept, Design, Logo, Visual Center, App Artwork, Art Direction of Experience
Concept: Partnered with the Brand Narrative Manager to develop creative strategy.
A classic, energetic, sport inspired palette added to the message that Nike is more grounded in sport than ever.
We placed Nike’s Partners at the forefront, asking them to speak to their most meaningful sport moment. These submissions were included in text and video throughout the summit to create inclusive moments for all attendees. Additionally, partners experienced the electric, infectious energy inside raw sport moments with 180 wrap around moments of basketball, trail running and soccer video captured just for this experience.
Global Brand Creative Community Builders
A mindful eating session involving local chocolate and chai
Nike Trainer, Xochilt Hoover, leads gentle movement
A week of immersive wellness experiences
Department of Energy Wellness Week
Cassandra Lam, leads a guided rest experience.
Creative Direction: Direction of Experience
Concept: Partnered with the Director of Community, Culture and Communication to develop a week of mindful wellness experiences for Brand Creative. Our intention was to create a series of accessible, mindful, and immersive wellness experiences to help each of us better care for ourselves and our teammates.