Nike Partner Summit
Rotunda Storytelling
Color palette makes for cohesive moments
Personal Sport Quotes from Partners
Event Tee and Badge
Immersive Sport Moments
Creative Direction:
Concept, Design, Logo, Visual Center, App Artwork, Art Direction of Experience
Concept: Partnered with the Brand Narrative Manager to develop creative strategy.
A classic, energetic, sport inspired palette added to the message that Nike is more grounded in sport than ever.
We placed Nike’s Partners at the forefront, asking them to speak to their most meaningful sport moment. These submissions were included in text and video throughout the summit to create inclusive moments for all attendees. Additionally, partners experienced the electric, infectious energy inside raw sport moments with 180 wrap around moments of basketball, trail running and soccer video captured just for this experience.
Global Brand Creative Community Builders
A mindful eating session involving local chocolate and chai
Nike Trainer, Xochilt Hoover, leads gentle movement
A week of immersive wellness experiences
As co-chair of NMC, I was honored to interview Rich
Department of Energy Wellness Week
Cassandra Lam, leads a guided rest experience.
A full day of Mindfulness at Nike hosted by volunteer leaders of Nike Mindfulness Community
Creative Direction:
Direction of Experience
Concept: Partnered with the Brand Narrative Manager to develop creative strategy.
A classic, energetic, sport inspired palette added to the message that Nike is more grounded in sport than ever.
Mindfulness at Work with Rich Fernandez, CEO of Search Inside Yourself Leadership Institute
Mindful Piano with Chad Lawson in collaboration with the Disability Network and Pride Network
Yoga with Nike Trainer Xochilt Hoover in collaboration with Women of Nike
Mindful Tea DIY Bar
Creative Direction: Co-creator, art direction of experience, collateral design + production
Concept: As the co-chair of the grassroots, volunteer Nike Mindfulness Community and a designer on the communications pillar, I am incredibly proud to share the success of our first Nike Mindfulness Day, which was held at Nike with the support of the NMC Leadership Team. Our community's mission is to inspire our teammates on their mindfulness journey, with the ultimate vision of making mindfulness a daily practice at Nike.
As a newly funded Purpose Community, we collaborated with the Nike Employee Networks to launch a full day of mindful experiences. By the end of the day, it was evident that we were on our way to fostering a Nike community that contributes to making the world a better place from the inside out. The enthusiasm and participation we witnessed were truly inspiring and have set a strong foundation for future events.
Nike Mindfulness Day
Mindful Art in collaboration with Latino and Black Employee Network