Art Direction of Photography for product storytelling footwear and apparel innovation. A detailed brief leading into creative direction on set, culminating in choosing selects afterwards for seasonal design integration.

Aggregate brand, product and strategy to articulate a detailed brief for the entire creative team. Select photographer, model, stylist and HMU and lead a team of 10+ on set for 10 days a season. Included set design, lighting, photography direction.

Sports : Global Football, Jordan, Running, Golf, Kids, Basketball, Tennis, Training