Photo Art Direction
Art Direction of Photography for product storytelling around footwear and apparel innovation. A detailed brief leading into creative direction on set, culminating in choosing selects afterwards for seasonal design work.
Aggregate brand, product and merchandising strategy to articulate a detailed brief for the entire creative team. Included set design, lighting, photography direction and casting. Select photographer, casting, model, stylist and HMU and lead a team of 10+ on set for 10 days a season.
Nike Dimensions :
Global Football, Jordan, Running, Golf, Kids, Basketball, Tennis, Women’s Training
