Design : Room Concept, Design, Art Direction of 3D Team

Role : Chosen to lead design for this pandemic-era project born from a need to create a virtual sell-in experience to match one that couldn’t happen in person. Art directed and designed the rooms, briefed-in and managed creative relationship with multiple digital and 3D design agencies.

These virtual showrooms are the digital solution to showcase global priority styles and storytelling of sport dimensions. Each room is designed with part magic and part inspired retail space to support the geo sell-in experience.

Noteworthy : While some Nike stories are fully fleshed out, many are not at our early timelines. This provides a design opportunity to envision what these stories will become with limited information I get briefed in with a year before they hit retail.