Visual Center / Best Gets Better
Creative Direction : Visual Center; Color Palette, Type, Imagery, Backgrounds, Banners, Powerpoint/Keynote, Zoom Backgrounds, Digital Graphics, Virtual Showroom Initiative Area
Concept : One of the furthest upstream assets our studio creates, this Visual Center provides the backdrop for both global and geo marketing leaders to launch a season. Drawing from early brand defining artifacts/direction, I created a holistic seasonal look and feel to be used in GGP live recordings, presentations, the virtual showroom and across Nike.net. With the inspired brand narrative, I chose imagery and patterns that are joyful, authentic and real. The positive energy in the featured imagery, color palette and prints reflect progress in sport and lifestyle.
Noteworthy : I sourced these prints and collage from Nike’s Art Department, which creates patterns to be used in apparel and footwear design. The patterns are reflective of the energy of ‘Best Gets Better’, appearing in the seasonal product this VC represents.
You Can’t Stop Sport Visual Center
Creative Direction : Design Visual Center, Graphic Package, Energy Pattern, Color Palette, Footwear Pedestals, Digital Graphics
Concept: You Can’t Stop Sport narrative focused on the empowered, global, female athlete who is inspired across all sport. Without opportunity or budget to direct and create our own assets, I drew inspiration from a single seasonal tagline. I sourced and assembled existing assets to tell a compelling, cohesive story for Global showrooms worldwide.
Visual Center / Progress is Never Done
Creative Direction : Applied Visual Center/ Composed Images, Banners, Powerpoint/ Keynote, Zoom Backgrounds, Virtual Showroom
Concept: Nike brand narrative ‘Progress is never done’ message is used with Partner Studio photography. A series of photo captures show the moments that come together as moments that result in progress to a better self.
Noteworthy: Although this seasons brand direction was not quite developed, I took the general direction and applied it to this seasons visual center. Because this work is done one year in advance of consumer release, I am often working at the same time as other creative teams. I am flexible and creative in this ambiguous environment.
