Role : These initiative areas are created each season to position brand storytelling as an initial touchpoint at sell-in for our global showrooms. Inspired by the virtual showroom, the physical showroom spaces encourage Nike Partners to experience Nike brand product distinction while clearly positioning the seasonal key product styles and sport dimension.

This lives within a comprehensive seasonal directive that I produce each season, which includes a robust set of assets to drive clarity and cohesion across the global Nike sell-in process. It features physical and digital tools that can be used in a modular fashion to sharpen Geo and Partner POV of a priority Field of Play, while aligning to a globally consistent narrative. 

Noteworthy : The limited space and budget that Geos work with is considered in the modular design of these spaces.