Nike Partner Summit
Creative Direction: Concept, Design, Logo, Visual Center, App artwork, Art Direction of Experience
Concept: Partnered with the Brand Narrative Manager to develop creative strategy. Pitched and defended work to Nike leadership. A classic, energetic, sport inspired palette added to the message that Nike is more grounded in sport than ever. We placed Nike’s Partners at the forefront, asking them to speak to their most meaningful sport moment. These submissions were included in text and video throughout the summit to create inclusive moments for all attendees. Additionally, partners experienced the electric, infectious energy inside raw sport moments firsthand with 180 wrap around moments of basketball, trail running and soccer video captured just for this experience.
We asked everyone attending this event, even those at Nike, to share a story about a personal connection to sport that would be woven into the experience.
Tell us about a specific moment in sport that changed your life.
The stories of Partners and their Nike hosts tie back into the spirit of the event. We specifically asked them to shoot it vertically for the raw, personal touch. This was designed with imagery & color for screens within the room.
Nike Mindfulness Day
Creative Direction: Co-creator, art direction of experience, collateral design + production
Concept: As co-chair of the grassroots, volunteer Nike Mindfulness Community and designer on the comms pillar, I was beyond proud to lead the first Nike Mindfulness Day at Nike along side the NMC Leadership Team. As a newly funded Purpose Community we launched a full day of mindful experiences with the collaboration of the Nike networks. Our purpose as a community is to Inspire our teammates along their mindfulness journey with the ultimate vision to make mindfulness a daily practice at Nike. At the end of the day, we truly felt that we were on our way to creating a Nike community that helps to make the world a better place from the inside out. This event inspired a Fall NMD at Nike’s Europe Headquarters in the Netherlands. Our leadership team is planning the 2nd Nike Mindfulness Day for September 2025.
