Nike Partner Summit
Creative Direction: Concept, Design, Logo, Visual Center, App artwork, Art Direction of Experience
Concept: Partnered with the Brand Narrative Manager to develop creative strategy. Pitched and defended work to Nike leadership. A classic, energetic, sport inspired palette added to the message that Nike is more grounded in sport than ever. We placed Nike’s Partners at the forefront, asking them to speak to their most meaningful sport moment. These submissions were included in text and video throughout the summit to create inclusive moments for all attendees. Additionally, partners experienced the electric, infectious energy inside raw sport moments firsthand with 180 wrap around moments of basketball, trail running and soccer video captured just for this experience.
We asked everyone attending this event, even those at Nike, to share a story about a personal connection to sport that would be woven into the experience.
Tell us about a specific moment in sport that changed your life.
The stories of Partners and their Nike hosts tie back into the spirit of the event. We specifically asked them to shoot it vertically for the raw, personal touch. This was designed with imagery & color for screens within the room.
Nike Mindfulness Day
Creative Direction: Co-creator, art direction of experience, collateral design + production
Concept: As the co-chair of the grassroots, volunteer Nike Mindfulness Community and a designer on the communications pillar, I am incredibly proud to share the success of our first Nike Mindfulness Day, which was held at Nike with the support of the NMC Leadership Team. Our community's mission is to inspire our teammates on their mindfulness journey, with the ultimate vision of making mindfulness a daily practice at Nike.
As a newly funded Purpose Community, we collaborated with the Nike Employee Networks to launch a full day of mindful experiences. By the end of the day, it was evident that we were on our way to fostering a Nike community that contributes to making the world a better place from the inside out. The enthusiasm and participation we witnessed were truly inspiring and have set a strong foundation for future events.
